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CES ‘18 Eureka Park

We kicked off our 2018 in Las Vegas at CES, the world’s biggest tech conference! Hundreds of start-up companies showcased their cutting edge products in Eureka Park - where we were on site with Indiegogo and their partners Arrow and Ingram Micro.  The goal was to create an open space to engage entrepreneurs and showcase Indiegogo’s complete concept-to-market solution. Here are some highlights. For the full story, visit our sister company, Rubik Marketing.

INDIEGOGO

Indiegogo’s open concept space allowed visitors to walk around and learn about the featured products. A pop-up meeting room allowed a private space for Indiegogo investors, inventors, and executives to talk. Guests could rest their feet and relax in the famous “gogo chairs,” back by popular demand for the second year in a row.

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ARROW ELECTRONICS

An interactive wall showcased successful flash-funded Indiegogo products that utilized Arrow technology. Multiple spots on the wall used conductive paint which reacted when touched and prompts the projectors to change images/information. The arrow team connected with guests and encouraged innovation by giving out free arduinos!

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INGRAM MICRO

For Ingram Micro’s space we created a lounge-like atmosphere. Entrepreneurs were able to meet with experts who could answer all of their shipping, handling, and distribution questions. The space offered the perfect setting for collaboration!

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Volez, Voguez, Voyagez: The Louis Vuitton Exhibition

On a freezing January afternoon, I approached the Louis Vuitton Pop-up Exhibit, “Volez, Voguez, Voyagez”, in the American Stock Exchange Building in Downtown Manhattan. As often happens with New York pop-ups, the line stretched around the block. The LV exhibit was no exception, generating a lot of buzz in its two month run.

As I finally made it inside the exhibit, I realized what all the fuss was about. “Volez, Voguez, Voyagez”, translated to “Fly, Sail, Travel”, was designed room by room to celebrate Louis Vuitton in travel. From the interior of a train car to the deck of a sailboat, each room was designed as a different mode of transportation, lined with LV luggage and bags. Walking through the exhibit felt like walking through time. If my surroundings weren’t interactive enough, the “LV NYC VVV” app brought guests through the long history of Louis Vuitton. The app offered experiences such as responsive videos, photo filters, and a chance to decorate your own Louis Vuitton trunk. With its themed rooms and fun interactive atmosphere, I felt like I was walking through time alongside the Louis Vuitton brand. At your next event, you might consider taking a page from Louis Vuitton and adding interactive aspects such as photo filters, photo booths, or an interactive app.

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Wedding Inspiration for Pantone’s Color of the Year 2018: Ultra Violet

Happy New Year! And with this new year comes an exciting announcement: Pantone’s Color of the Year 2018! Pantone annually announces a color matching the feeling and trends going into the new year. The color of 2018 is ULTRA VIOLET, which “communicates originality, ingenuity, and visionary thinking that points us toward the future”. Already, we are finding ways to implement the bold and creative color into wedding plans. Check out our pinterest page here!

Photo credit: Pinterest

CES Presents: EventBots

There are two new faces on the floor of CES this year. Their names are TiKi and Maava, two humanoid robots created by the French startup EventBots. The robots specialize in two different areas. TiKi handles information by personally welcoming visitors, tracking down products or services and assisting in ordering. Maava handles entertainment by communicating with visitors, speaking at seminars, and amusing passerby. The EventBots at CES showed an innovative way to inform and entertain guests. The question remains: are Bots the future of events?

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Photo & video credit: Elizabeth Hellman

New Year’s At 9

New Year’s with a family can be a hard holiday to tackle and celebrate in a fun, family-friendly way. This year - given the growing families of little ones - we changed things up and threw a “New Year’s At 9” party, where the ball drops at 9:00 PM!  

Celebrating New Year’s At 9 is a perfect adjustment for kids and families who still want to celebrate, but have recently added little ones to the equation!

We kept it casual by serving cold foods - and plenty of champagne and sparkling cider -  so people could drop in whenever and leave as early or as late as they needed to. And with fun New Year’s accessories on hand (including some made by little ones!), we captured fun photos of all our guests as they stopped in to ring in the new year.

Check out our New Year’s At 9:00 Pinterest board here that served as the inspiration.

Happy 2018 to all!

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Photo credit: Cassie Martin & Pinterest

Shuffleboarding in NYC

Royal Palms - the ultimate shuffleboard club located in Brooklyn and the location of this year’s holiday celebration for a start-up tech firm. With cabanas for viewers and private lanes for players, it’s a perfect setting for a group of any of size and for any type of celebration. And if shuffleboard isn’t your thing, they have a ton of “retirement home” games from Jenga to Connect Four and more. And, a great bar. Tangs and biscuits included (don’t worry, shuffleboard lesson is included too).

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UnWINEdLA

We recently raised a glass - and money - in LA helping LA’s Best with their annual UnWINEdLA fundraiser for young professionals. Held at the Viceroy in Santa Monica, the event featured wine tasting, a silent auction, and DJ. The money raised helps provide free after school programs for communities across Los Angeles. A big congrats to Susan, one of our LA Mates, for making the event a great success.

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Photo credit: LAs Best Instagram

Central Park Birthday Celebration

We recently spent a beautiful fall afternoon helping Tristan celebrate his first birthday! With blankets, pumpkins, hay bales, and all the best flavors of fall, we transformed a corner of Central Park. Guests (of all ages!) enjoyed live singing while snacking on caramel apples and apple cider donuts in the perfect fall weather. Happy Birthday Tristan!

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Halloween on the Hudson

A spooktacular evening for residents of a luxury high rise in midtown-west included fortune tellers, costume contests, halloween horror trivia and killer cocktails!

Photo credit: Margaret Niemann @MSNPhotography

Dadchelor Party in Detroit

We had a first for our Mates - a Detroit “Dadchelor” party. Combining celebration and relaxation, it’s a weekend get-away for a Dad before the arrival of his new baby. Our local Mate in Detroit, Adrienne, coordinated to help Dad enjoy the weekend with friends before full-time Dad duty begins. For this particular Dad, it was about food, fun, and football at the Rutgers-Michigan game. Dadchelor bags welcomed the crew and included goodies sourced from local artisans and assembled by Adrienne.

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