On a freezing January afternoon, I approached the Louis Vuitton Pop-up Exhibit, “Volez, Voguez, Voyagez”, in the American Stock Exchange Building in Downtown Manhattan. As often happens with New York pop-ups, the line stretched around the block. The LV exhibit was no exception, generating a lot of buzz in its two month run.
As I finally made it inside the exhibit, I realized what all the fuss was about. “Volez, Voguez, Voyagez”, translated to “Fly, Sail, Travel”, was designed room by room to celebrate Louis Vuitton in travel. From the interior of a train car to the deck of a sailboat, each room was designed as a different mode of transportation, lined with LV luggage and bags. Walking through the exhibit felt like walking through time. If my surroundings weren’t interactive enough, the “LV NYC VVV” app brought guests through the long history of Louis Vuitton. The app offered experiences such as responsive videos, photo filters, and a chance to decorate your own Louis Vuitton trunk. With its themed rooms and fun interactive atmosphere, I felt like I was walking through time alongside the Louis Vuitton brand. At your next event, you might consider taking a page from Louis Vuitton and adding interactive aspects such as photo filters, photo booths, or an interactive app.