Royal Palms - the ultimate shuffleboard club located in Brooklyn and the location of this year’s holiday celebration for a start-up tech firm. With cabanas for viewers and private lanes for players, it’s a perfect setting for a group of any of size and for any type of celebration. And if shuffleboard isn’t your thing, they have a ton of “retirement home” games from Jenga to Connect Four and more. And, a great bar. Tangs and biscuits included (don’t worry, shuffleboard lesson is included too).
We rounded up some of the brands that participated in the popular Governors Ball in NYC this past weekend!
The “Share a Coke” campaign is back! Coke had a relatively large set up including art installments, an ice bar, a vending machine, and a backdrop for pictures. The ice bar and art installments caught the eye of many attendees who were then invited to use the vending machine which personalized your name on a can of Coke.
Subway created “The Green Room” as an oasis for attendees who were hot and hungry. They offered free sandwiches, cookies, an air conditioned lounge, and charging stations with a live feed from the main stage so everyone lounging didn’t miss a beat.
RAY-BAN AND CITI
Although very different companies, both had the same idea when it came to unique experiences for guests. Citi offered a viewing deck for attendees who had used their Citi cards at the festival. Ray-Ban offered an exclusive balcony for people who used their hashtag on social media.
FOOD, FOOD, FOOD!
“Insta-worthy” food was everywhere. Many brands came up with unique packaging, branding, delivery, and more in order to try to generate buzz on social media. John’s Juice and Electric Sky Wine offered aesthetically pleasing drinks. The Infatuation app branded on-the-go coconut cups and Taiyaki NYC brought their famous matcha ice cream.
Photo Credits: Cassie Martin, Instragram, TaiyakiNYC, Electric Sky Win, Governor's Ball
A well-known, award-winning ad agency hosted a group of influencers at their office. They needed to transform a common room into a better representation of the brand to welcome their guests. In under two weeks, the EventMates crew was able to bring the space to life and by purchasing tables and producing a custom bookshelf, we stretched their budget and provided personalized pieces that are now permanent fixtures in the space. The brand’s signature sunshine yellow was a powerful pop of color in the sleek, modern set-up. It created the “fun” they requested and set the right tone for a productive afternoon.
“(we're) absolutely thrilled with every aspect of the event and we truly have you to thank for it.” – Chief Production Officer
Happy Met Gala Day. The ultimate event in NYC on the first day of May that captures the attention of so many and inspires and awes event minds around the world. Sylvana Durrett has been the mastermind behind this event for the past eight years. She oversees every event detail, each done to perfection to become historic photo moments (including our favorite show stopping 12,500 pound vase made entirely of flowers). Her recent interview with Fast Company captures her approach to making the event happen. It’s a good, quick read with a key take away, “I really try to use what I’ve learned at Vogue, which is that you delegate and you’re more efficient with your time.”
With Fashion Week NY complete, we took a moment to reflect. Not on the fashions, we’ll leave that to the fashionistas. We’re event experts, so we’re reflecting on the venues. This season, so many designers captured our attention - and that of the Instagram loving crowds - with their runway locations.
THE GREAT OUTDOORS
Outdoor venues can be challenging, but done right they often present beautiful backdrops for many Instagram moments. Our top two venues are favorite NYC destinations, so it’s no surprise they top our list for event venues.
Raw space is where our imaginations run wild. Our top two this season wow’d us as much the designs walking the runways.
Pop-ups are popping up all over town with brands and bands (lots of bands!) creating immersive experiences to engage consumers. With activations going beyond the traditional storefront to convenience stores and museums, scouting the perfect spot can be overwhelming. So we turned to the space source - Splacer - to find out their top picks of pop-up locations.
Located in Greenpoint Brooklyn, this spacious start-up office is easily accessible by train or ferry. Large windows allow for tons of natural lighting and expansive views of Manhattan. With exposed brick, high ceilings, and unique artist designed furniture it’s an amazing environment for start-ups and pop-ups.
Transform this intimate gallery space to fit the needs of your next pop-up. Located in a hip and upcoming neighborhood of the Lower East Side, it’s got the right amount of style and charm to impress your guests.
This raw industrial space located in the center of the Lower East Side offers large windows, high ceilings, and boasts a massive 5,000 sq. foot floor space. The building is a leading venue for major retailer exhibitions and creative industry events.
DUMBO STREET LEVEL LOFT
The space is ideal for productions looking for a central location for staging in the surrounding area of iconic Dumbo. The space itself is a stunning location, with dramatic shadows during the daytime, industrial fixtures and modern raw cement floors. It’s a unique venue for all types of special events, both public and private.
Make your next pop-up stand out with this stunning Historical Cast-Iron Building in SoHo. The compelling cast-iron facade coupled with the four levels of empty sun-soaked space makes for a truly elegant environment. Distinct glass-tiled floor designs, marble details, and large windows will surely invigorate a sense of mood and energy.
Delight your guests with the designer details of this historic Williamsburg, Brooklyn townhouse. A Bertazzoni oven and cooktop, chic marble Mangiarotti dining table, and Ladies and Gentlemen Studio lighting are bound to impress. The space is also highly configurable and can accommodate various events such as pop up shops and art openings.
All photos courtesy of Splacer
Yes, I was one of the lucky ones who scored a ticket to the Museum of Ice Cream. For those not familiar, it’s a much buzzed about, selfie-centered experience celebrating the beloved frozen treat. As someone who travels long distances for good ice cream (Coffee from Grammy Shaw’s in Maine - 6 hours from NYC), I couldn’t wait. As a marketer who strives to deliver experiences that delight, I couldn’t wait! Planning a pop-up? Here’s what I learned, plus tips for making your pop-up really POP.
LOCATION, LOCATION, LOCATION.
Located across from the stunning Whitney Museum, underneath the high-traffic Highline, in the heart of the must-visit Meatpacking district, the museum was a hit from the start. Pro tip: select a location that is on brand and has a built in audience.
As a ticket holder, you receive a time and then you wait in line. It’s “limited” in size, so the line grows and grows. People - tourists and locals - are intrigued - and the buzz begins. Pro tip: Make the experience exciting from the start. Waiting on line can be a good thing - have fun, gather insights, and start the conversation.
The “museum” was a maze of rooms of tasting stations, play spaces, and art. I watched the two young women in front of me selfie their way thru the experience. When the setting wasn’t ideal (record setting largest ice cream sundae), there was determination, followed by disappointment. Pro Tip: Test your selfie settings! Each room should be set up with a shot(s) in mind and staff should be on hand to guide those who are selfie challenged.