Agency Presentation - NYC

A well-known, award-winning ad agency hosted a group of influencers at their office. They needed to transform a common room into a better representation of the brand to welcome their guests. In under two weeks, the EventMates crew was able to bring the space to life and by purchasing tables and producing a custom bookshelf, we stretched their budget and provided  personalized pieces that are now permanent fixtures in the space.  The brand’s signature sunshine yellow was a powerful pop of color in the sleek, modern set-up. It created the “fun” they requested and set the right tone for a productive afternoon.

“(we're) absolutely thrilled with every aspect of the event and we truly have you to thank for it.” – Chief Production Officer

Infographic: Events & Digital Marketing

As a marketer, you understand the importance of identifying new and interesting ways to connect with customers. With digital often leading the way, events offer the perfect complement to digital marketing campaigns and can even serve as the lead for digital efforts. For example, if thought leadership is a priority, gated content - i.e. whitepapers, case studies, etc. helps drive leads. Start with a thought leadership event and your content pipeline is overflowing. Create a brief questionnaire to gather and publish insights from each speaker and all attendees. Livestream the event - keeping in mind, you can record, edit and publish “live” after the event. This doesn’t require a large live audience. If your budget is tight, you may opt for no outside audience at all, limiting it to the select group of VIPs (your team!). This is just one example of how events and digital marketing work together. Check out more in this infographic:

Check out the whole infographic here: NCC Resources