Each spring and summer, festival season brings us hundreds of creative brand activations. As event experts, we love seeing how brands use festival space to create immersive and interactive experiences for fans. Festivals have essentially become a fashion show, a hub for technology, and a must-see moment in pop culture, which is why brands are all so eager to have a part in festivals. Here are some of our favorite activations from Coachella 2018:
Select influencers and performers were chosen to travel to Coachella in style. They were given one of a kind BMW’s with coachella inspired exteriors and were invited to share their experiences via social media.
HP’s Antarctic Tent
The brand constructed an 11,000 square-foot dome called “The Antarctic” displaying visual art, all powered by HP products. The products were naturally integrated and demonstrated their purpose to fans in a music centric way that aligned with the festival.
Levi’s Design Lab
Levi created a temporary Levi’s tailor shop where celebrities and influencers were invited to customize jeans, jackets, and more. The event gained them social media exposure as well as allowed them to firsthand observe celebrity style.