On The Floor: Trade Show Trends

We are in the beginning stages of planning for 2018 trade shows and conferences. There are endless opportunities for exhibitors to engage their audience and make their booth more than just a temporary showroom for their product. Attendees want more than just the traditional experience. Here are some tips to make your brand stand out and ensure your brand has a lasting impression:

1. HOST AN AFTER HOURS EVENT

After the show closes, attendees want a chance to enjoy the city they are only in for a couple days. Utilize the space around you that your hosting hotel or conference center has to offer. Host a mixology class, happy hour, or concert, or after hours.

2. CREATE ORGANICALLY SHAREABLE MOMENTS

People love to share interesting things. By creating something that people genuinely want to take a photo with, you will be marketing effortlessly. Use bright colors, creative architecture, or a large sculpture to grab attention. Having an art installation will get people to stop, look, and take a photo!

3. OFFER AN ENJOYABLE ATMOSPHERE

Conferences can be both busy and exhausting. Dedicate a portion of your booth to comfort. Offer free branded beverages, phone charges, and seating if space allows. Turn your booth into a “safe haven” in the midst of the chaos.

igg-eventmates-1.jpg
igg-eventmates-2.jpg
igg-eventmates-3.jpg

Photo Credits: EventMates - our Indiegogo Booth Activation at CES last year.