We are in the beginning stages of planning for 2018 trade shows and conferences. There are endless opportunities for exhibitors to engage their audience and make their booth more than just a temporary showroom for their product. Attendees want more than just the traditional experience. Here are some tips to make your brand stand out and ensure your brand has a lasting impression:
1. HOST AN AFTER HOURS EVENT
After the show closes, attendees want a chance to enjoy the city they are only in for a couple days. Utilize the space around you that your hosting hotel or conference center has to offer. Host a mixology class, happy hour, or concert, or after hours.
2. CREATE ORGANICALLY SHAREABLE MOMENTS
People love to share interesting things. By creating something that people genuinely want to take a photo with, you will be marketing effortlessly. Use bright colors, creative architecture, or a large sculpture to grab attention. Having an art installation will get people to stop, look, and take a photo!
3. OFFER AN ENJOYABLE ATMOSPHERE
Conferences can be both busy and exhausting. Dedicate a portion of your booth to comfort. Offer free branded beverages, phone charges, and seating if space allows. Turn your booth into a “safe haven” in the midst of the chaos.
Photo Credits: EventMates - our Indiegogo Booth Activation at CES last year.