Snapchat offers unique features that can enhance the digital experience of any event, corporate or personal! The Snapchat Geofilter and Snapchat Story are perfect ways to engage guests digitally at any event from a conference, to a wedding, to an ad campaign activation.
Snapchat Geofilter brings your guests together with a unified brand message / look. It’s easy to set up and the cost - based on a specific area and a specific amount of time - is relatively affordable. You can design your geofilter using an existing template or upload your own design. The geofilter will then show up at the specified time for guests to snap away.
Snapchat Story invites your guests and those who can’t attend to be an active participant in the stories exclusive to your event. Attendees can post as well as see the compilation of snapchats that have been submitted by other people at the event. This is a great way to bring attendees together at a large the event and to have your brand seen by a larger group of people. Take for example Coachella ‘17 - 300,000 in attendance, 40 million via their Coachella Snapchat Story.
Photo credit: MediaKix, Cassie Martin