Our Story

EventMates was founded by two seasoned marketing professionals who understand the power of experiences to transform brands and people. With many events under their belt - and awards to go with it! - they knew that planning an event can, and should be, as enjoyable as the event itself. Yet, they were dismayed as their friends and colleagues struggled to create something new with little time and few resources. The satisfaction and rewards of successful event planning coupled with an understanding of the challenges in producing a remarkable event led them to create a better solution for all.

The Founders



Diane Nicoletti

Diane is a mom, movie enthusiast, and domesticator. She founded, Rubik Marketing 7 years ago to pursue her passion of event planning. She names Disney, Sony, Fox, Kraft Heinz, HBO and People Magazine among her clients and has worked on over 500 events including those promoting Frozen, Brave, Cloudy with a Chance of Meatballs, Smurfs, American Horror Story, Game of Thrones and Hotel Transylvania. Diane helps her clients in every way possible – sometimes taking on roles like caterer, florist, merchandiser, hostess or fabricator. She particularly values events for kids and wants to empower people to have the confidence and help to throw memorable parties for their friends and family at an affordable cost.


Elizabeth Hellman

Elizabeth is a passionate marketer, applying her head and heart to set new paths and inspire her team to achieve great things. With more than 20+ years experience building marketing and event programs for corporate brands including Radio City, Alloy, and Dstillery, Elizabeth strives to create experiences and culture that set a brand apart and foster strong business growth. She has a reputation for dreaming up big ideas and executing on them with her hands-on, get it done approach where people shine. She believes that events are an opportunity to create moments - moments that elevate the day-to-day into something memorable and wants to help others connect with those who can make it happen. Elizabeth loves to travel, especially to the fantastical worlds created by her young daughter’s vivid imagination. 

Why EventMates

to fit your event needs and budget. By the hour and never marked up. 

with the experience and enthusiasm for crafting you an exceptional event. 

to match your style and see to your every event need - no matter how big or small

EventMates means no mark-ups, no drama, and no limits.

Priced as promised.

Whatever the budget, whatever the event, we work with you at a set rate and by the hour. We’ll talk through your tasks and estimate the time it will take. No retainers or unexpected fees.

No task too big or small.

We’re flexible, lean, and high touch like a freelancer, but with the resources of a larger firm. Our special partnerships with larger experiential agencies provide you access to in-house producers, designers, fabricators, and developers, while maintaining the same level of personalized Mate service.

Personalized and professional.

This is your access to highly specialized and seasoned professionals. We pair you with a Mate based on your needs and your vibe, and we hope for a long-lasting match made in planner heaven.

Get in touch and let's get started.